A section on ethical shopping in Goldsmith's book advises us to buy organic, buy seasonal, buy local, buy sustainable, buy recycled. But it says nothing about buying less. Green consumerism is becoming a pox on the planet. If it merely swapped the damaging goods we buy for less damaging ones, I would champion it. But two parallel markets are developing - one for unethical products and one for ethical products, and the expansion of the second does little to hinder the growth of the first. I am now drowning in a tide of ecojunk. Over the past six months, our coat pegs have become clogged with organic cotton bags, which - filled with packets of ginseng tea and jojoba oil bath salts - are now the obligatory gift at every environmental event. I have several lifetimes' supply of ballpoint pens made with recycled paper and about half a dozen miniature solar chargers for gadgets that I do not possess.
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